The Global Advertising Lawyers Alliance (“GALA”) announced today that it has just released a Spanish-language guide to advertising law, Derecho de la Publicidad: América y España. The book provides an overview of the laws governing advertising and marketing in 19 countries in the Americas as well as in Spain.
“This book, which is the first of its kind, should prove to be an invaluable resource to marketers throughout the Americas”, said Ariela Agosin, Partner of Albagli Zaliasnik in Santiago, Chile and GALA Americas President.
Organized by country, each chapter describes how advertising is regulated in that country as well as what self-regulatory systems are in place. Each chapter also provides detailed information about other key advertising and marketing issues, including price advertising, prohibited practices, special clearance concerns, branded content, social media, and publicity rights.
Derecho de la Publicidad: América y España provides guidance on advertising laws in the following countries: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Honduras, Jamaica, Mexico, Nicaragua, Paraguay, Peru, Spain, the United States of America, Uruguay & Venezuela.
“We are very pleased to be releasing our first book in Spanish,” said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA’s Chairman. “We are committed to helping marketers in the Americas, and around in the world, with global advertising law compliance”.
With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today’s marketplace.