The second key element is the trademark registration. This will grant legal protection and exclusivity on the use of the trademark in the specific classes of products and/or services to be protected. It is important to bear in mind that the trademark must be registered in all the countries where it will be used, since the registration and protection is territorial, so that having the trademark registered in one country does not always prevent a third party from registering and using it in another country.

Thirdly, there is the domain name registration. In the current digitalized context, this will allow the trademark to be identified online and have greater visibility. Also, having the domain name registered will prevent third parties from registering it and making unauthorized use of the trademark. This is a particularly important step in today’s digitized world, where brands must protect their value in all channels of customer interaction.

The fourth key element is copyright and design protection. In addition to trademark registration, it is necessary to consider protecting other creative aspects of the business, such as logos, designs and content, through copyright and/or industrial design registration. This provides additional and more complete protection for intangible assets, which are fundamental to the value of a brand.

Finally, there is the monitoring of competition. It is important to be aware of possible infringements by third parties and take appropriate legal action if necessary to protect the brand. For this, it is essential to monitor what your competitors are doing to prevent them from using similar trademarks or names that may confuse the public about the brand. If any infringement is detected, prompt action must be taken to protect the rights of the brand in question.

Source: Forbes, September 05, 2023.

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